How Bing Affects Article Marketing

Image representing Bing as depicted in CrunchBase
Image via CrunchBase

Microsoft’s Bing can be likened to the Google search engine, although it is not being marketed as such.   Rather than being a ‘search engine’, Microsoft calls it a ‘decision engine’.  For example, Bing’s user interface can provide the user with more accurate and pertinent data with less effort, which is something that Google sometimes fails to do.

If you wish to build further backlinks through article marketing, how do you achieve the best results using Bing’s engine?  What does Bing have over its biggest and most prominent rival, Google Search?

The Bing engine does a better job in terms of presenting relevant results and detailed information to Internet users who employ it, in comparison to Google.   Some may argue that this only seems so because of the new user interface.  Bing typically displays the information that one can access with Google Search with more depth, even without going directly to the page the info is on.  Placing the mouse cursor over a search result causes the ‘expanded’ display of the information snippet.  If the information contains associated meta-data, moving the cursor over the primary information will display this as well.

The new search engine may cause some people to consider revamping their article marketing endeavors, yet the tried-and-tested rules still apply.  An edge over your competitors may be achieved much like before: by writing high-quality content, incorporating the relevant keywords, and disseminating your content through article directories – making sure that you also create an accessible and compelling author bio or resource box.

The more detailed data that can be seen through Bing’s search results may equate to more convenient access to the desired information for any visitors.  Of course, as the search engine evolves, it remains to be seen if a website owner needs to tweak his or her article marketing efforts to a greater degree, for purposes of gaining more website traffic.  Despite the popularity of Google Search, you can gain traffic with Bing, as it promotes the information contained in your articles much better than Google.

There is no need to overhaul your article marketing strategies entirely, if you wish to cater to Internet users who utilize Bing.  Bing is one of the best innovations in search engine technology, and simply using an article writing service while new developments come along will serve you and your website well enough.

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Generating Traffic To a Blog

Town of Delisle
Image via Wikipedia

Nothing much worse, when you start a blog, than having no traffic flowing through your little blog neighbourhood. It’s kind of a requirement for online marketing success.

I love blogging because it gives me a great way to share experiences and ideas without it costing a fortune.

In any given month there could be over fifty thousand blog searches. If you don’t create a great blog you will not be in the search of a great site. There are certain things that you can do, however, to generate website traffic.

1. Original content – Blogs need to be updated frequently and it’s the information in your blog that keeps it going. The content of your blog is most important portion of getting visitors and changing those visitors into subscribers to your blog. You need to make certain that your content in your blog has relevancy to your subject. It also should be valuable and educational. If you concentrate on your content the visitors will come.

Also you need to keep your content simple and easy to read. In addition keep your paragraphs simple and sweet and reach your point fast.

2. Bum marketing – When you are trying to enhance your blog traffic write articles and submit them to numerous websites like ezinearticles.com for instance. Make sure that when you submit your article you include the link to your blog to draw in the reader. These links are also excellent for SEO as it builds keywords for your blog. The better the article is the more traffic that you can generate to your blog so be creative and take some time. Don’t just make a fast article and submit it, because if it’s not relevant to your website, chances are the traffic won’t follow to your blog.

3. SEO – You need to form a list of keywords that you want to use in your blog. This is particularly for your title as it is the very first thing that the search site webcrawlers will attach themselves to. A good practice for any blog is about a 1 percent density or less factor. You may also do a little analysis on some competition blogs to see what keywords they are using to promote their sites. Your goal is to be as high on the search engine you can go. The higher you’re the more traffic you will get.

4. Social Sites – Advertise your blogs on social sites. This is a great way to generate traffic. When you concentrate on how many social sites there are out there think about how much traffic that may mean to your blog.

Blogs are great for both personal and business use, but knowing how to get the traffic is critical. In following these easy tenets you will be well on the way to a great blog. Remember the two most critical parts though as you do these steps, keyword and content.

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Staying Away from Bad Traffic

A large amount of traffic to your website is not always directly reflected in the amount of products or services your website sells.  You need the right kind of traffic to your website, which means attracting a targeted group of people that are most likely to become your customers. 

There is a large variety of free ways that you can get more people to visit your website.  Dont let online businesses that promise to boost traffic to your website for a monthly fee trick you.  They are just expensive gimmicks.

What these companies don’t tell you is that one of the methods they use to drive traffic to your site is paying people to ’surf’ the Internet. People log into a website, enter a password and their computer will automatically ’surf the net’, displaying different websites.

The truth is that the person whose computer is auto-surfing the net might not even be looking at their screen while it does so.  Such visitors will create more traffic for your website, but this in no way means that you will get more paying customers too.

It may sound like a contradiction, but promoting free items can also bring in bad traffic. Yes, you may attract more visitors, but a lot of those people just want a ‘freebie’.  They might not really care about the services or products you provide, and once they get that ‘freebie’, they may never return to your site again. Now, that doesn’t mean you should never offer free items  they can definitely help increase sales in certain situations, such as a ‘buy this ebook and receive this free special report’ offer.

More website traffic is not the same as more costumers.  For that reason, exchanging banners or links is not a guaranteed way to help you sell more products and services.  You need to focus on your target customers.

If your website provides information on babies, exchanging links with a sport fishing website is not sensible.  Whatever you do to boost website traffic, keep in mind that you have a target audience and work to appeal to them.  Update your website with information and content that will attract the right kind of visitor, one who will become your customer. 

People who visit your website will come back in an effort to read and learn more when they realize that your website is providing the highest quality content.  You are sure to gain new customers as such good traffic builds up on your site.

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