Boy, the second you walk into the cocktail party and tell people that you’re all about how to get Google traffic, look out!

And the timing of your love for Google could not be coming at a better time.

More and more of us are starting to understand that being able to get Google traffic is an absolute must.

I want to say this and let it be sung from the rafters, getting found through search, from someone that is actively looking for what you are selling will always be one of the easiest ways to convert. That said, no, Google traffic is not a flood to your site every day. What it is is a deluge of the most targeted visitors your site will ever feast on. That’s why knowing how to get Google traffic is so critically important!

Yet one of the biggest mistakes that most small business owners make is that they attempt to get ranked for keywords that are far too competitive.

Better said, why go into a fight for the keywords that will never point back to you on page one if there is too much competition for them?

The reality of search marketing for the smaller business owner comes down to specific long tail keywords…keywords that are at least three words in length. This is where you need to focus your attention to get that search traffic!

Having done this now for decades, I will tell you that by focusing your efforts on your long tail keywords, that is how you will start to get an unreal amaount of targeted visitors every day.

Again, the focus should be on attracting the best new visitors not the most. And you get the most by using your more descriptive long tail keywords. This is really how you start to get Google traffic.

Invariably this conversation will be lost on those that think they will ever rank for “golf balls” or “plumbers”…because people think those are the best keywords.

If what you are after is targeted online traffic, you get it by collecting your best long tail keywords. Period. End of story. Thank you and goodbye.

And the second you start to understand how the online keyword games really works is the moment you really start to get cooking with traffic.

To get Google traffic, you have to narrow your focus and be a killer.

Microsoft’s Bing can be likened to the Google search engine, although it is not being marketed as such.   Rather than being a ‘search engine’, Microsoft calls it a ‘decision engine’.  For example, Bing’s user interface can provide the user with more accurate and pertinent data with less effort, which is something that Google sometimes fails to do.

If you wish to build further backlinks through article marketing, how do you achieve the best results using Bing’s engine?  What does Bing have over its biggest and most prominent rival, Google Search?

The Bing engine does a better job in terms of presenting relevant results and detailed information to Internet users who employ it, in comparison to Google.   Some may argue that this only seems so because of the new user interface.  Bing typically displays the information that one can access with Google Search with more depth, even without going directly to the page the info is on.  Placing the mouse cursor over a search result causes the ‘expanded’ display of the information snippet.  If the information contains associated meta-data, moving the cursor over the primary information will display this as well.

The new search engine may cause some people to consider revamping their article marketing endeavors, yet the tried-and-tested rules still apply.  An edge over your competitors may be achieved much like before: by writing high-quality content, incorporating the relevant keywords, and disseminating your content through article directories – making sure that you also create an accessible and compelling author bio or resource box.

The more detailed data that can be seen through Bing’s search results may equate to more convenient access to the desired information for any visitors.  Of course, as the search engine evolves, it remains to be seen if a website owner needs to tweak his or her article marketing efforts to a greater degree, for purposes of gaining more website traffic.  Despite the popularity of Google Search, you can gain traffic with Bing, as it promotes the information contained in your articles much better than Google.

There is no need to overhaul your article marketing strategies entirely, if you wish to cater to Internet users who utilize Bing.  Bing is one of the best innovations in search engine technology, and simply using an article writing service while new developments come along will serve you and your website well enough.

Related articles by Zemanta

• Is Google’s One Trick Pony About To Be Euthanized by Microsoft (shoemoney.com)
• Microsoft on Bing: “We Intend to Make a Profit” (readwriteweb.com)

1. Depending on whom you ask, the term Internet marketing can mean a variety of things. At one time, Internet marketing consisted typically of having a website or placing banner ads on other websites. On the other end of the spectrum, there are loads of companies telling you that you can make a fortune overnight on the Internet and who try to sell you some form of “Internet marketing program“.

Today, Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales – even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company’s overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company’s marketing mix. For some online businesses, it is the only form of marketing being practiced.

2. Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Internet marketing is a fantastic way to bring more profit to your business. Internet marketing is a cost effective way to deliver excellence buyers for your services at little cost compared to most types of marketing services.

Search engines are important to your Internet marketing strategy because according to a recent study, some 85% of all Web site traffic originates from either a search engine or directory. Search Engine Optimization (SEO) is one of the most successful tactics used in e-Marketing today.

3. Internet marketing is the business of both advertising and selling goods and services over the Internet. This form of business is ever-increasing in popularity, with millions of people now making purchases on the Internet. Internet marketing began in the early 1990s as primarily a means of product description, consisting merely of text descriptions. As technology progressed, Internet marketing rapidly advanced to include pictures and other rich graphics as part of advertisements for products and services. After realizing the remarkable potential of this means of marketing, Internet-based companies started opening their virtual doors for business. As opposed to what are now known as “brick and mortar” operations, these e-businesses offer their products and services to a growing number of consumers, conducting all, or nearly all, of their business in the virtual world of the Internet.

There are numerous forms of marketing on the Internet. For more details go to www.split-test-profits.com Among them are article marketing, blog marketing, e-mail marketing, search engine marketing (to include search engine optimization), banner ads, pay-per-click ads, and pop-up ads. It is important to note that each of these forms catches the attention of the target market in different ways, and some may be more effective than others depending on the product or service, the target market, and the strategy and goal of the business marketing itself. Among the business functions that may require use of different means in their strategies are customer service, sales, public relations, information management, and others.

4. Internet marketing is still a complete mystery to a large majority of Internet users. For a lot of users, Internet marketing is seen as some strange area of the web, occupied with silly get-rich-quick schemes and nasty characters ready to rip off the innocent and uninformed consumer at the click of a mouse.

Worldwide there are now over a billion Internet users, representing one large global consumer base or marketplace. The total amount of goods sold online has been steadily increasing each year as the Internet gains in both popularity and familiarity. Studies have shown people shop online because of lower prices, a wider selection of products, easier comparison shopping, and many just prefer not having to travel to stores to make a purchase.

5. Think of your website as a local shop that is situated down a dead end street. To do well your customers need to know where you are and what you are about.

First of all this means having good road signs and there being a road layout that makes the street easy to get to. In the online world the road signs and layout are the website software and optimised content and they are just as important if you want online customers to find you.

6. Internet marketing is the research of the target audience, studying the market situation and predicting changes for the online market, plus the package of actions aimed at bringing potential customers to the website by improving the web site’s visibility in search engines and placing all sorts of ads throughout the Net. An important part of the Internet marketing is the web site’s visits statistics.

Any of your actions toward increasing sales are to be evaluated in terms of their efficiency. The quality analysis of the Internet statistics will help you understand your prospective customers’ demands and interests, evaluate the attraction and retention methods that are good for the customers and reveal what makes them to not get interested in your products or services.