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The Keyword Phrase How Important Is It to your niche marketing efforts?

The use of keywords has changed over the years and all the experts seem to have their own opinion, and the biggest question, or discussion that always comes up is : “Are key words and key word phrases really needed? Here’s’ my take on this issue: Yes! Yes! Yes! Especially in Article Marketing. The key word meta tag my be dead but the essence of what the keyword does for search engines has not changed. Even when search engines base there rankings primarily website or article content they still need to use some means of distinguishing how the scanned sites need to be characterized and graded. , Guess what , keywords play real big into the equation. Why do you think you get penalized for key word stuffing? For example if your were looking for “fishing equipment” , I am going to search on Google using these same two words. You are probably starting to understand the power of keyword phrases. Google is going to go out and find websites or articles that have the key word phrase or similar key words you have searched for. Meta tags my hold no significance but the keyword and keyword phrase are still incredibly important tools to improve your internet marketing efforts.

Here are a few simple tips to generate a list of powerful keywords that you can use when you start writing your articles.

#1 – You need to have identified what your niche market is going to be. Niches, are a specific market derived from a much larger market. Lets take for example we are looking for specific information about article marketing services, the most broad market would be marketing , then your niche would be article marketing . This information could also be under the broad marketing of Internet marketing but your niche would still be article marketing. My keyword list would be generated from the two words “article” and “Marketing” combined together. If you have not identified what your market and what products you are trying to sell within that market, do not waist your time writing articles yet. You need to complete step #1 if you want to be successful.

#2 - After you have discovered your niche market you will be ready to move on and start developing your keyword or key word phrase list. First thing I want you to do is go to Google adwords and sign up for a free account. It’s free to join and their keyword generation tools are exceptional. .

Here’s a link to their tool: https://adwords.google.com/select/KeywordToolExternal

These free tools are very easy to use, lets use “marketing” for our example. Enter this phrase into the box that says Enter one keyword or phrase per line: Go ahead and try it, the keyword phrase results will would be way to competitive and non-specific to have any effect say if my niche market was article marketing. Let be more specific and enter the keyword phrase “article marketing” , Now were talking! This phrase is not near as competitive and has 100’s of key word phrases you would start building a key word list for articles about article marketing. Of course this is only an example you could use this technique for any market. All I do now is down load this list to my pc and I ready to pick the keywords that I will have the best chance to get listed on the search engines with. You will now need to prioritize and weed out phrases that are too competitive or have a very low monthly search volume, so pay close attention to the two columns in the report that have the headings “Advertiser Competition” and “Approx Search Volume:” respectively.

Pay very close attention to the green bar in the advertiser competition. If that green bar is over have half way across the box, delete this key word phrase from you list. I personally have had the best luck concentrating on key word phrases that the green in the rectangle box is less than ½ and the search volume listed is over 1000.

Now you are ready to start writing your articles. {I recommend you just start writing what ever comes to your mind then refine your article, it’s a bit like brain storming and works for me so I can get all my ideas on paper. It has been my experience it is better to just start writing your topic and let your expertise flow into your words before you worry about inserting your key words or keyword phrases.} Concentrate on writing articles that are from 300 to 600 words. It has been my experience that that the search engines seem to like content of this size and people tend to read your entire article without getting bored. And just click on to somewhere else. After you have written down your ideas its time to refine your article by inserting at least two different keyword phrases that refer directly to your articles content. Pay close attention to how many times your phrases are repeated, it is important that you space approximately 100 word counts between them. You don’t want to get penalized by the search engines for what is called keyword stuffing. Also , for example the keyword phrase article marketing automation or any variation that had the first two words the same then I could only be used them every 100 words. Count the number of words in your article and divide by 100, if I had a 300 word article I could use the keyword phrase say “home based business” three times spaced between a 100 word count. {You can mix up your keyword phrases so each word is not exactly the same but be careful. Of course if you get creative you could vary your words so they are not exact and get even more value out of this same phrase.}

Good luck on your article marketing endeavors ! remember keywords and keyword phrases are very important to identify your niche market when you write articles.

Mark Fleagle owner of the article-miracle.com is an expert author at Ezinearticles.com and a silver member at Searchwarp.com Learn how to increase your website traffic using article marketing the right way! Learn why the most successful website owners have migrated to Article Marketing Automation Details Here: http://www.article-miracle.com

Also Click Here For more detailed information on article marketing software

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Article Marketing Key Steps:

Article Marketing is a excellent way to get free Search engine traffic . Article marketing can be a very rewarding website traffic generator but you need to have a article marketing plan in place to be successful. Your plan must include a set number of articles to publish per month. The most important element of a article marketing plan is follow through. Don’t get side tracked with excuses.

For example I have A fishing site and I post a minimum of 1 article per week about fishing. One article may not sound like a lot but you are building links with these articles that will last a lifetime. Also quality and respectability are strong factors when writing articles. If you don’t have a goal to recognized as a expert in your selected “niche” then don’t bother with article marketing.

Also article marketing is not a quick hit marketing technique that will get you 1000’s of hits to your website. Your traffic will grow gradually over time. There are no guarantees on how much website traffic you will receive but I can guarantee that the traffic you do receive will be highly targeted and that is best kind of website traffic you can receive. Just for example I have been using my article marketing plan for approximately two years now. My plan has been very successful and I have doubled my sales through my fishing site over this time.

Now let’s get to the meat of my article and look at key steps that are needed to make your article marketing efforts successful.

#1 Identify your “niche” market. Do not waste your time starting to write articles until you have completed this step. The more specific you are when you identify what you want to write about the better success you will have.

#2 Create a keyword , keyword phrase list of at least 50 keyword phrases. The more specific you can be with your phrases the more website traffic you will generate to your website. {I do not recommend you start out targeting single keywords, select keyword phrases about your niche that are two and three words in length. Concentrate on using keyword phrases that are two and three words in length.} To be honest with you I have never done very well with single keywords in my articles. It has been my experience that single keywords do not score high for me on the search engines. To develop your keyword phrase list go to Google Adwords and use their free keyword tool. It is an excellent marketing tool. Type in a single keyword that is associated with your “niche” market. Adwords will generate a list of two and three keyword phrases for you. Make sure you download or copy this list for future use when you are writing your articles.

#3 Now you are ready to start writing articles! What I do in my writing is just start writing what comes to mind that is pertinent to the niche I have selected. If you have to do any research do it before you start writing. This is also an excellent way to help with your articles structure. Start out writing by inserting your two and three word phrases as you go. One thing about keywords or phrases is that you do not want to repeat the same targeted word or phrase more than once every 100 hundred words. Take for example, if I were writing a article about article marketing and targeting the phrase “ Article Automation” and the length of my article was say 700 words, I would need to make sure this key word phrase was not used more than once every 100 words and no more then 7 times total. There are ways to mix your phrases up to get the same ranking without duplicating your phrases; example instead of using “article automation” you could use “automate articles” and not be penalized by the search engines for excessive keywords. There are ways to write your article using key word phrases without compromising the quality of your article so always proof read your article at least several times before publishing.

#4 Your next and final step is creating and developing a good article directory list to submit your articles too. All article directories are not created equal so I suggest you use the following simple steps list the sites you want to submit to in a priority by Google ranking sequence. To get a listing of directories just do a search using the key word “article directory” as your search term. The results will give you 1000’nds of sites to use in your list development. I Do suggest two very important article sites that are worth mentioning that you should put at the top of your list, and they are ezinearticles.com and Searchwarp.com. I use a free Google ranking tool that is simple to use to locate each sites ranking. Type in the following keyword phrase “website ranking tools for Google” at Google’s search box to find a free ranking tool suitable for you, or just e-mail me and I send the link I use. Just a note when developing a list use sites with rankings of 6,5,4,3 first, these sites will get you some traffic over time.

Now your ready to start article marketing! Good Luck In your efforts, Sincerely Mark Fleagle.

Mark Fleagle owner of the article-miracle.com is an expert author at Ezinearticles.com and a silver member at Searchwarp.com Learn how to increase your website traffic using article marketing the right way! Learn why the most successful website owners have migrated to Article Marketing Automation Details Here: http://www.article-miracle.com

Also Click Here For more detailed information on article marketing automation service