Using Videos to Market Your Business

Internet web video is fast becoming an all essential tool in promoting your business on the Internet. Because equipment is less expensive and easier to use, a small business owner can now produce their own Internet web videos at a price they can afford. But for many small business owners, the biggest challenge is how to find topics for their Internet web videos. Below are some techniques for finding the topics to feature.

1. Short and Sweet.

Choose specific video topics for your Internet web videos and prioritize them. Avoid trying to pack too much into a single video. You will lost your audience. You goal should be to make simple short videos – and a lot of them!

There are essentially three main categories that almost all Internet web videos can fall into, including those that are educational (step 1,2,3 how to videos), timely (breaking news) or entertaining (for fun). If you run into challenges thinking of topics to present on your Internet web video, ask yourself three questions:

What can I educate people about in my industry?

What new or interesting things are happening in my line of work that I can explain or comment on?

What do I enjoy doing that would entertain others on video.

Using this process, you will probably find more than enough topics that can promote your business through video.

2. Don’t Make Your Videos Too Long.

In today’s multi-tasking age with numerous distractions competing for a person’s attention, five minutes is about the maximum you can expect a viewer to pay attention. It would be even better to make your point in as short as 30 seconds. The shorter you present your quality content in you Internet web video the better.

3. Write an Outline of Your Video Content.

Because time is a factor when producing internet web videos, every second of your presentation matters. But, it is not practical or advised to memorize a script. To be honest, most business owners would never produce a video if they had to memorize a script every time they wanted to make one.

There are many outlining techniques you can use, all of which are similar to the strategies used for impromptu speaking skills. I would like to suggest you try just one simple outline for presenting your video topic:

a. answer a question or your view of a problem in one sentence

b. share a short example of why the topic is important

c. give a step or sequence of steps that can be taken right now to move toward a solution

d. restate your answer to the question

e. challenge the visitor to take action with the steps you’ve just revealed

Internet web video is an ideal vehicle to promote your business to its fullest potential. Finding appropriate topics and presenting them effectively can be much easier than you think if you follow the simple steps outlined above. In no time at all, you will be able to create and post as many videos as you have the time for. Good luck!

Marty Dickinson is an author, speaker and owner of a small business just like you. He has had failures and successes using online web video to promote his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more tips and strategies on how to promote your business through Internet web video.

Tagged with: marketing • Small Business • Video clip • website

Filed under: Article Marketing • Blogging

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