Why You Need To Implement Longtail Optimisation

Friday, December 18th, 2009 at 12:09 pm

: Image via CrunchBase

Blogging is now been used by many webmasters, why? Well quite simply it is one of the best ways of adding new content to your site and targeting new keywords. On top of this it also gives you an avenue to provide readers with something to come back for, providing unique quality content will drive links to your pages and increase your online visibility.

There are ways in which we can super optimise our blogs to ensure they are pulling in as much search engine traffic as possible. You see when most people think about search engine optimisation, they think about ranking for the high traffic terms, this is sort of true but in order to have a high traffic website you need to consider the many long tail terms searchers might be using. Remember the majority of searches on Google are long tail and low competition, therefore you cannot afford to miss out on the opportunity to optimise for them.

Having a blog is not enough, you need to use it to write engaging content, content that will keep you visitors coming back for more but this still isn’t enough you need to minful of keywords potential visitors might use to find your content so do some keyword research and reap the reward.

So a natural place to start would be the Google keyword tool, enter some search terms connected with your post content, your not looking for the competitive terms here you are looking for the low traffic long tail terms these are going to be the easiest to target from an SEO perspective.

You will notice a good number of keywords with very little or no competition, make a list as you go through them. It is a good idea to have the target keywords near by so you have them in mind when writing the post. The idea here is to use as many of your low competition terms as possible, using the most relevant as the post title and in the url slug.

Writing lengthy blog posts is one of the best ways of targeting a lot of keyword variations and assists in adding them naturally to your content.

Now you have to think realistically about the traffic, each post should drive anywhere between 15 and 30 visits per month, yep this is low traffic but imagine if you optimised every post in this way. If you had a blog with 1000 posts all optimised in this way that would be close to 30,000 visits a month just by simply optimising some of the posts. This is so easy and ignoring it is a huge missed opportunity, every webmaster needs to tak advantage of it.